Overview​​​​​​​
A case study detailing the redesign of Amadeus's dashboard to improve data accessibility and usability for business persons in the travel industry, leading to increased engagement and efficiency.
Introduction​​​​​​​
This case study documents the redesigning of Amadeus's dashboard to address the needs of travel vendors. The goal was to enhance the user experience by creating an intuitive and visually appealing interface that would facilitate efficient data analysis and decision-making.
Problem Statement​​​​​​​​​​​​​​
The existing Amadeus dashboard’s cluttered interface and complex navigation hindered travel vendors’ ability to access and analyze essential data. This resulted in frustration and inefficiency.
Objectives and Goals
Primary objectives:

• To improve data accessibility and usability
 To enhance the visual design and navigation
 To increase user engagement and time spent on the platform
 To reduce bounce rate and improve overall user satisfaction
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Research and Insights
Thorough user research was conducted to understand the needs and pain points of stakeholders involved in the travel business.

User interviews were conducted to gain insights into current workflows, challenges, and preferences.

Key insights revealed that travel business stakeholders:

• Struggled to find relevant information quickly
• Felt overwhelmed by the cluttered interface
• Desired a more visually appealing and engaging design

User personas were created based on the research findings, representing the different types of travel businesses using the platform.
Ideation and Concept Development
Brainstorming sessions were conducted and various design ideas were explored to address the identified pain points.

Focus was on:

• Simplifying navigation by using a clear and consistent menu structure
• Improving data visualization through charts, graphs, and dashboards
• Using color and typography effectively to create an engaging and visually appealing design

Design concepts were iterated based on feedback from stakeholders and potential users.
Design Process
The design process involved:
Wireframing: Low-fidelity wireframes were created to establish the layout of the dashboard.​​​​​​
Visual Design: Visual style was defined for the dashboard, including color palettes, typography, and iconography.
Challenges and Solutions
Challenges encountered during the project:​​​​​​​
• Balancing the need for a simplified design with the need to display complex data
• Finding the right balance between visual appeal and data clarity
• Integrating the new design with the existing Amadeus platform
Addressing the challenges:​​​​​​​
• Working closely with data analysts to ensure data accuracy and accessibility
• Conducting thorough user testing and incorporating feedback to refine the design
• Collaborating with developers to ensure seamless integration with the existing platform
Final Outcome
The final design solution resulted in a streamlined and intuitive dashboard that enhanced data accessibility and usability for travel business stakeholders.
Key features included:
Navigation menu was simplified in order to allow users to find the required information easily.​​​​​​​
Interactive charts and graphs were developed to provide a clear visualization of key data.
Learnings and Reflections​​​​​​​
• This project reinforced the importance of thorough user research and iterative design.
• Learned the value of collaborating with stakeholders and developers to ensure a successful outcome.
• Gained valuable experience in data visualization and UX design best practices.
• Learned the importance of creating a comprehensive style guide to ensure design consistency across the platform.​​​​​​​
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Conclusion
The redesigned Amadeus dashboard significantly improved the user experience for travel business stakeholders, leading to increased engagement and efficiency. The project showcased the power of design thinking and user-centered design to solve real-time problems and enhance business outcomes.

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